My name is John Falco, a Linux Engineer with fifteen years of experience in the financial and data software industry.

This website bridges the gap between two extremes: traditional consulting firms that implement dynamic pricing solely to maximize profits, and consumer advocates who oppose dynamic pricing altogether. I offer a unique perspective by creating economic systems and models, complemented by engaging content, that help businesses adapt to market conditions while still honoring consumer expectations.

I believe that technology should serve both business interests and consumer needs simultaneously. Through my insights and practical solutions, I’m working toward a future where pricing strategies are not only profitable but also transparent and fair. My background in Linux engineering and financial software has given me a unique toolkit to develop systems that balance algorithmic efficiency with human values.